Word of mouth
According to a recent MORI poll, personal experiences and
the experiences of friends and relatives are the two most
important influences on how people feel about the
effectiveness of the Criminal Justice System (CJS). This is
particularly a factor in affecting the vulnerability of BME
groups, young people and victims.
Media coverage
After personal experiences, the next most trusted
influences are TV news and documentaries, followed by what
the police say and local newspapers. Sensationalist or
unbalanced reporting will consequently have the biggest
impact on those people who don’t have much contact with
others and rely on the media for much of their information,
such as older people.
Lack of information from the authorities
Poor communication can lead to a lack of confidence in
the CJS and under-reporting of crime and incidents. As well
as keeping the communities they serve informed, agencies
need to listen to what they are being told and feedback on
it. Where this doesn’t happen, it creates a perception
that there is no point in reporting crimes as the police
aren’t interested or don’t have the necessary
capabilities to catch criminals. Without trust and regular
communication, messages of reassurance will also be
rejected, as there is a feeling that the police and others
don’t know the reality of a situation.
CASE STUDY:
Safer Villages Pilot, Battle and Rye areas of East
Sussex
Communication is more effective if it’s broken up in to
smaller chunks, e.g. lots of talks to smaller groups vs.
large, impersonal lectures.
For further information please contact Melvyn Elliott at
Rother CDRP