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The new ‘Let’s Keep Crime Down’ campaign was launched in
November by the Home Office. The 3 year campaign highlights
simple precautions people can take to minimise the risk of
becoming a victim of burglary, car crime or robbery. It
features 3 new TV and radio commercials that prompt viewers to
take a thief’s-eye view of their security - using humour to
dramatise the ways in which people can make life easy for
criminals. This is supported by print, outdoor and ambient
advertisements.
The campaign targets those regions that suffer the highest
levels of each of the acquisitive crimes.
This is the first time these three crime types have been
brought together under one campaign, under the new crime brand
– “Let’s Keep Crime Down”.
Crime reduction practitioners can download the campaign
materials on this website to support local activities.
Resources
The following resources have been used in the campaign
Leaflet
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This leaflet builds on campaign messaging and
contains simple tips to protect against robbery,
burglary and vehicle crime. It is designed to be a tool
for local partners to support local crime reduction
initiatives. Hard copies can be ordered free of charge
from the Home Office's mailing house, Prolog. Tel: 0870
2414680 or email homeoffice@prolog.uk.com. Please quote
ref: ACR1. |
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Download 16-page campaign
leaflet 
PDF 821Kb |
Print, outdoor & ambient
Please note hard copies of
these advertising materials are not available for order.
However you are quite welcome to download electronic versions.
House
Car
Phone
Student ads
The following ads, added to the campaign in the Autumn of 2005, are aimed specifically at students
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"A thief would sell your mobile for the price
of a large doner and chips"
Download chip paper
PDF 137Kb |
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Radio
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"I'd like to say that I am much more concerned
about being a goal down than I am about my camera phone
that I left on the bar 5 minutes ago."
Download phone radio advert
(mp3) 453Kb |
Student ads
The following ads, added to the campaign in the Autumn of 2005, are aimed specifically at students
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"'Ello. If anyone's interested in stealing my
MP3 player and my mobile check this out - I'll be
larging it like always at the student union tonight..."
Download student radio advert
3 (mp3) 474Kb |
TV
Direct mail
This direct mail
device is designed to highlight the dangers of key theft and
burglary and can be used as a tool for local partners to
support local crime reduction initiatives. Hard copies can be
ordered free of charge from the Home Office's mailing house,
Prolog. Tel: 0870 2414680 or email
homeoffice@prolog.uk.com. Please quote ref: ACH.
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PDF 318Kb
