Communicating Crime Reduction

Spreading the word - using paid publicity

Introduction

This section provides strategy guidance and planning information for the use of ‘paid publicity’ for Crime and Disorder Reduction programmes and initiatives. In practice the term ‘paid publicity’ means activities for which a budget would be required to supplement the free, mainly news coverage of crime reduction issues.

This information is designed to help partnerships and practitioners to decide whether to use, and how to use, paid publicity techniques as part of their overall communication strategy.

Any publicity activity can be costly. As with any purchasing requirement partnerships should consider their own guidelines and procurement rules before entering into specific commitments with suppliers.

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