Communicating Crime Reduction

Taking the message into the community

Stands and displays  - creative considerations

Being creative with your stand, display or backdrop can help get your message across and give your presence at an event greater impact. This can be a complicated area and you may wish to consider taking advice from event specialists and designers. The following tips highlight some key issues:

·        copy – few people read the information that appears on display panels. Copy can generally be regarded as expensive wallpaper so do not spend a lot of time or money on it. Use simple direct language, if you have to explain what it means, it’s wrong. Consider whether your use of language(s) is appropriate your audience – should some material be translated. Consider using pictures instead of words as a displays main role is to draw people in and encourage them to find out more.

·        brand constraints – follow any brand identity guidelines which the Partnership or Partnership agency have. Maintain  colours, fonts, creative styling and logo status

·        kit – if you are buying display material consider carefully how you intend to use it now and in the future. Do you want simple backdrops or mobile displays that can be taken to speaking engagements, or large complex stands for major events. Try to ensure that as much of your kit is standardised so that display material can used for many different purposes. When creating display panels and backdrops keep them as simple and reusable as possible. Base them on key messages and broad themes and customise for specific events and initiatives only when it is absolutely necessary.

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