Communicating Crime Reduction

Taking the message into the community

The need for public events 

Promoting awareness of crime prevention as a necessary step towards safer and more secure individuals, homes and communities is one way in which public events can contribute to your overall communication strategy. 

But they also offer something much wider. They can help ensure that the local community is able to contribute to our wider plans to reduce crime and build safer communities. Our Partnerships are much stronger if they are able to make use of the knowledge and experience of people who live and work in the neighbourhoods where crime occurs. They are the people who know most about crime problems and they can provide the key to most effective solutions. 

We ignore such vital information at our peril. And if communities feel ignored rather than engaged we can only expect that their sense of alienation and isolation will grow. 

How can we be sure that we are engaging people effectively? Even the most motivated member of the public may not be aware of the role of the Local Crime and Disorder Partnership. And the most motivated are not always those with the greatest problems or needs.  

We can’t sit back and expect people to come to us with advice and nuggets of local wisdom. If people don’t come to us, we have to go to them. 

For the purpose of the guide, the term ‘public event’ is used to describe a wide range of organised events and opportunities through which Crime and Disorder Partnerships and practitioners can meet and interact with the local community.

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