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Overview
Effective communication is
an essential part of mobilising our local communities in the fight against
crime.
Unless we can tell people
what we are doing and how they might help, it will be difficult to make
the right connections and build the far-reaching partnerships that we know
can help us beat crime.
This package is designed to
help Crime and Disorder Reduction Partnerships develop and implement their
own communication strategies. We hope it will be of value to partnership
leaders, communication professionals – and indeed anyone working in the
field of crime reduction who needs help and advice on communication.
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Developing a Communications Strategy
This section explains the importance of having an effective strategy as well as offering guidance on the content of a communication strategy and how it should be implemented.
It is based on Crime Stories: Developing Communication Strategies by David Mullett of
Nacro
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Spreading the word - using paid publicity
This section looks at paid publicity and how it can be used to communicate
crime reduction strategies. It also examines how and when to use it in
order to gain maximum effect.
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Taking the message into the community - Arranging public events
Public events have an important part to play in communicating with the public, this section advises how we can make the most of face to face contact as well as enabling practitioners to give practical advise to people they meet.
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Working with the news
media
This section looks at the news media from a wider perspective. We look at the best ways of getting positive coverage of your story.
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Making the most of broadcast interviews
This contains advice on the best methods of dealing with the press and guidance on how to prepare for an interview.
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Considering the fear of crime
The aim of this guide is to provide communications specialists with the skills they need to avoid inadvertently raising the public fear of crime through communication.
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Children and young people in the community
This section concentrates on how to involve young people in crime reduction, from primary school age right through to university students. Its also offers practical advice on how to communicate effectively with young people in their environment.
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Connecting people with disabilities
To develop an effective communications strategy we need to be sure that we can communicate with all sections of the community. This section points out some of the things we need to be aware of to ensure that our message is accessible to those with disabilities.
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Connecting with ethnic communities
This section examines how we can best involve ethnic communities in crime reduction initiatives. It advises on numerous topics ranging from what media we can use to language issues. This guide also contains a comprehensive contacts list which will be useful to anyone who requires more information.
- Connecting with business
The business sector is an important part of the community. This section
helps show how businesses can be brought into
community partnership and outlines some of the benefits to both sides.
- Research and evaluation in
communication
The aim of this section is to provide crime & disorder partnerships with
the skills they need to identify ways they can research and evaluate
communications strategies.
We welcome any comments you
have on this package – and we are particularly keen to hear about
examples of best practice from which others might learn.
If you can help, please
email
us. Thank
you
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