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Communicating Crime Reduction

Considering fear of crime

Overview

Considering fear of crime

Introduction

Tackling fear of crime

The media and crime

A note about risk

Key audiences

Branding

Communicating without raising fear

Useful Resources

Further reading

Branding 

The Home Office is currently promoting use of the “Crime Let’s Bring it Down’ logo, encouraging the use of this across all related Government and wider partner anti-crime initiatives.  

The rationale behind this is to ensure that all crime reduction initiatives are highly visible to the public and to ensure that action being taken to cut crime is easily recognised. Evidence suggests that the visibility of such activity has a reassuring effect and can have an impact on fear of crime.


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